Quick Links:

» Media Relations
» Crisis Management
» Media Training
» PR Workshops
» Positioning
» Internal Communications
» Newsletters / Copy Writing
» Event Planning & Management
» Marketing / Communications Audits
» Client Audits / Customer Satisfaction Surveys
» Strategic Counsel
» Speaker Programmes

 

Media Relations
Strategic planning and tactical implementation of focused media relations campaigns to build client relationships with key media, create share of voice and market exposure and generate brand awareness and understanding with the target audience.

Crisis Management
Development of an organisational crisis management plan together with strategic counsel, media management and press office service in the event of a crisis.

Media Training
Tailored one to one and workshop training sessions designed to identify and build confidence in client spokespersons. Interactive training covers working with a brief, use of messages, developing sound-bites, handling challenging interviews, role play and feedback sessions.

PR Workshops
Training workshops examining the business benefits of PR, including how to plan and execute a PR campaign to deliver against business objectives, identifying and working with the media, using a PR toolkit and measuring success. Workshop attendees receive a template based PR toolkit.

Positioning
Working with the senior team to develop a compelling positioning statement for the organisation. Activity includes competitor and market analysis, media audit, client audit, management and employee audit and creation of key messages which characterise the brand in the minds of stakeholders. The positioning statement and messages are used to underpin clarity and consistency across all company communications.

Internal Communications
An internal communications audit is undertaken to identify the needs of the organisation. Follow up activity includes the development of a strategic internal communications plan and identification of appropriate communication platforms / tools. Employee training to assist inhouse delivery and / or tactical implementation of the plan is optional.

Newsletter / Copy Writing Service
Provision of an end to end newsletter service including design, planning and management of editorial content, artwork and print. An editorial management / copy writing service for all forms of corporate literature can also be delivered.

Event Planning & Management
Complete event planning and management service covering industry events, exhibitions, launches, corporate hospitality, business development, media, client and employee events.

Marketing / Communications Audits
Auditing of an organisation's marketing and communications material to identify a best practice model which will deliver consistency.

Client Audits / Customer Satisfaction Surveys
Development of audit questions and implementation of interviews to measure client satisfaction levels, identify potential service issues, highlight opportunities for cross selling / organic growth, support future product / service development plans and source, when appropriate, client testimonials and referrals.

Strategic Counsel
Facilitation and / or consultative service, working with the management team to address organisational issues and / or assess organisational opportunities and generate appropriate strategies.

Speaker Programmes
Production of speaker packs including biographies and key topic sheets, identification of appropriate speaker platforms and sourcing of opportunities.

 

 

 

 

 

 

 

 

 

 


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