

Quick Links:
» Media Relations
» Crisis Management
» Media Training
» PR Workshops
» Positioning
» Internal Communications
» Newsletters / Copy Writing
» Event Planning & Management
» Marketing / Communications
Audits
» Client Audits / Customer
Satisfaction Surveys
» Strategic Counsel
» Speaker Programmes
Media Relations
Strategic planning and tactical implementation of focused media relations
campaigns to build client relationships with key media, create share of
voice and market exposure and generate brand awareness and understanding
with the target audience.
Crisis Management
Development of an organisational crisis management plan together with
strategic counsel, media management and press office service in the event
of a crisis.
Media Training
Tailored one to one and workshop training sessions designed to identify
and build confidence in client spokespersons. Interactive training covers
working with a brief, use of messages, developing sound-bites, handling
challenging interviews, role play and feedback sessions.
PR Workshops
Training workshops examining the business benefits of PR, including how
to plan and execute a PR campaign to deliver against business objectives,
identifying and working with the media, using a PR toolkit and measuring
success. Workshop attendees receive a template based PR toolkit.
Positioning
Working with the senior team to develop a compelling positioning statement
for the organisation. Activity includes competitor and market analysis,
media audit, client audit, management and employee audit and creation
of key messages which characterise the brand in the minds of stakeholders.
The positioning statement and messages are used to underpin clarity and
consistency across all company communications.
Internal Communications
An internal communications audit is undertaken to identify the needs of
the organisation. Follow up activity includes the development of a strategic
internal communications plan and identification of appropriate communication
platforms / tools. Employee training to assist inhouse delivery and /
or tactical implementation of the plan is optional.
Newsletter / Copy Writing Service
Provision of an end to end newsletter service including design, planning
and management of editorial content, artwork and print. An editorial management / copy
writing service for all forms of corporate literature can also be delivered.
Event Planning & Management
Complete event planning and management service covering industry events,
exhibitions, launches, corporate hospitality, business development, media,
client and employee events.
Marketing / Communications
Audits
Auditing of an organisation's marketing and communications material to
identify a best practice model which will deliver consistency.
Client Audits / Customer Satisfaction
Surveys
Development of audit questions and implementation of interviews to measure
client satisfaction levels, identify potential service issues, highlight
opportunities for cross selling / organic growth, support future product
/ service development plans and source, when appropriate, client testimonials
and referrals.
Strategic Counsel
Facilitation and / or consultative service, working with the management
team to address organisational issues and / or assess organisational opportunities
and generate appropriate strategies.
Speaker Programmes
Production of speaker packs including biographies and key topic sheets,
identification of appropriate speaker platforms and sourcing of opportunities.
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