Don't just take our word for it
Within just a few weeks Peak was fully immersed in our business seizing upon the opportunities and challenges facing Blue Cube and devising a communications strategy to address our markets, our clients and our suppliers and drive us towards our business goals. They work with speed and focus, flexing their expertise, industry knowledge and contacts to give us a real advantage over our competition and consistently deliver outstanding results. Our only regret is that we didn't know about Peak sooner.
Gary Haycock-West, Chief Executive Officer
Peak played a pivotal part in the IFB establishing a high profile industry and public profile, to include national and regional television and radio, and print.
That profile, which has become an established brand of its own, has undoubtedly played a fundamental part in the success of the IFB.
Glen Marr, Director
Insurance Fraud Bureau (IFB)
Peak creates and manages events that have real impact. Their flexible, end-to-end event management service includes creation of the theme, researching, booking and dressing the venue, arranging the catering as well as managing the invitations and filling the places. They deliver against the brief, always within budget and take away the stresses and risks associated with corporate events. It's a great service.
Mark Bates, Chief Executive Officer
Fantastic coverage yet again! A media relations campaign that is giving return on investment. We’ve already received another new business lead directly related to the article and just 24 hours after publication. The expertise behind Peak’s PR campaigns is clear to see.
Andrew Thompson, International Development and Data Director
In a one day workshop incorporating representatives from all areas of the business, Peak drove and facilitated break through clarity on Choice Quote's strategic positioning.
As a team we generated a strap line and company messages which will cut through marketplace noise to give the brand a credible and consistent personality supporting customer, business partner and prospect preferentiality.
An outstanding day's work.
Cathie Bruce, Managing Director
Peak is alive to our needs as a business, identifying and developing solutions which actively support us in achieving our goals. This highly proactive approach combined with in-depth market knowledge provides us with unique propositions for our customers that continue to provide consistently exceptional results.
Lynn Harris ACII, Head of Customer Proposition
Peak was brought in to generate an award entry involving both Detica NetReveal and RSA, several different departments and working to a very tight deadline. Despite having no previous involvement with the project in question, Peak was able to quickly get up to speed with the industry issues, organisational challenges and bespoke solutions that needed to be included in the response and present this in a clear and concise format. What could have been an onerous task was completed professionally and articulately and as a result, the submission has been shortlisted for an industry award. We were very impressed with the way that Peak operated throughout the whole initiative.
Lynne Morrice, Head of Marketing
Peaks results speak for themselves - the very day our first article was published in a motor trade publication we received a call from an interested prospect. The system works.
Oliver Watts, Schemes Account Executive Lucas Fettes & Partners
Peak assimilated information from multiple sources and swiftly brought clarity and focus to the project management and drafting of an awards submission on behalf of RSA. They turned the whole thing round painlessly and within tight timescales and produced an entry which all parties involved in the initiative felt was a powerful representation of achievements.
John Beadle, Counter Fraud Manager
Knowledge, planning and execution are only a few points to consider when choosing the right agency, however all are pointless without a relationship underpinned by total trust and a commitment to deliver – That's why I chose Peak.
Stuart Dennis, Chief Executive Officer
TCF Corporate, formerly Absolute Fraud Management
Having made the decision to grow our business, we put great store and considerable effort into identifying the "Best in Class" to help us. In Annie Staunton & her team at Peak Marketing, we believe we have found just that. Dynamic, energetic, creative, respected by the media, wise counsel and a great pleasure to work with. I would say to anyone; Try them, you will not be disappointed.
Ben Robertson, Founding Partner
Robertson & Co
Peak rapidly developed an understanding of our business proposition and applied their in-depth knowledge of the insurance industry to help us create brand recognition for Kewill within this market. The strength of Peak's relationships in the sector has fast-tracked awareness of the Kewill brand.
We are now enjoying share of voice across the insurance media which is leading to new business opportunities.
Rob Smith, Vice President Marketing
Europe- Kewill PLC
Peak's ability to identify and respond to our business needs with a mix of strategic thinking, proactive creativity and robust implementation means that any PR and marketing programmes consistently deliver outstanding results. Peak recently undertook a customer audit on our behalf which gave us an in depth understanding of our customer base, supplied us with testimonial quotes and highlighted specific organic growth opportunities. I am firmly of the opinion that Peak's expertise, focus and attention to detail is what made this such a successful exercise. Peak is an invaluable addition to the Azara Logic team.
Amanda Sokell, Managing Director
Since masterminding the launch of Bluefields Group at the start of 2011, Peak has successfully built a strong brand identity for the Group, and continue to raise our profile within key target markets, supporting brand preferentiality and our sales drive.
Gary Haycock-West – Managing Director
Peak facilitated a positioning and messaging workshop for Blackfoot that gave us real clarity around our business proposition and how to articulate the added value we deliver. We are now armed with messages that cut through the noise in our marketplace and are already having a positive impact on the way we sell our brand promise and live up to it.
James Walker, Director
As engineers and innovators running a dynamic business, time for marketing was always limited. The acquisition of an established business meant we had to review our company image and literature. We hired Peak to refresh our brand and create messages and marketing material to help us ring fence existing business and break into a new sector. The process was enlightening and the results outstanding. We were so pleased with the impact we have also completely overhauled our website, using Peak’s advice to reflect a consistent look and feel for the business.
Geoff Elbrow, Managing Director
FDI European Ltd
Cunningham Lindsey was looking for a partner that could really get under the skin of our business to build a bespoke and dynamic business development initiative that would equip our teams with the knowledge and confidence to meet increasingly challenging targets. The programme that Peak created for us has empowered key staff to take a fresh and confident approach to identifying new opportunities with current customers as well as managing the new business pipeline to win new accounts. The training was professional, energising and delivered with impact. I would thoroughly recommend Peak to anyone looking for a personalised approach to business development training that genuinely engages with participants – both individually and at a team level – to realise bottom line benefits.
David Aiston, Strategic Business Development Director
Peak's strategic consultancy and tactical delivery has made CRIF's first experience of harnessing the UK media as a powerful business awareness and development channel, extremely easy. The speed with which they have cost effectively generated share of voice and credibility for the CRIF brand in the UK market, utilising their industry expertise and network of contacts, has been incredibly impressive.
Roger Walsh, Associate Director
CRIF Decision Solutions Ltd
We have been very pleased with the Peak team's ability to translate our business goals into communication assignments with objectivity, clarity and focus. Peak's enthusiasm is helping to drive the momentum and their market knowledge and professional expertise is helping us to achieve results and benefits with tangible value.
Fraser Fundell, Executive Director
Insurance Database Services Limited
Peak is the natural and only choice as my PR, Marketing and Communications consultants. Peak has broken new ground, with depth and breadth of thought; meticulous attention to detail and creativity combined with a highly proactive and tenacious operational style. I look forward to a dynamic, long term relationship with Annie Staunton and her team.
David Mairs, Group Chief Executive
Dominique Faversham Group
Peak recently launched Expedite Resolution in the insurance and legal markets, meeting and exceeding our business objectives. The team totally understood our target markets and how to create a compelling proposition to generate demand for our mediation services. Post launch, Peak now manages our on-going public relations activities and is securing high profile opportunities for us to communicate with our markets via the media, stakeholders and industry influencers, supporting brand awareness and business development goals. We are delighted with the service Peak delivers and look forward to a long term partnership.
Tim Wallis, Co-founder and Director
1st Central’s media relations programme, supported by Peak, is generating real results including increased brand profile throughout the insurance industry and generating support for our regional recruitment efforts. The Peak team is highly responsive, grasps the detail swiftly and develops dynamic communications strategies that reinforce our business goals. Their understanding of the market and network of media and stakeholder contacts means campaigns gather momentum rapidly. Easy to work with, Peak has become an invaluable extension of our marketing function.
Jo Harrison, PR & Marketing Manager
The business had not used PR previously and we tested the approach by instructing Peak to launch a new service to the legal and insurance sectors. We have been delighted with the positive media exposure Peak secured and the interest they generated with influential industry stakeholders. Just one week post launch we have received two significant new business opportunities which we can directly link back to the PR effort.
Dr. David Pearce, CTO
iSaaS Technology Ltd
AXA Commercial wanted to ensure that it’s local training initiative on building customer advocacy delivered genuine bottom line value for the Broker directors attending . Peak exceeded the brief by developing and delivering a workshop that provided our brokers with valuable insights through a practical step-by-step workbook approach. This ensured that the Broker directors in ‘real time’ developed the basis of a multi-channel communications strategy to engage with customers and prospects to defend and grow their business. It was both highly interactive and thought provoking and has received high praise from delegates, who found it to be ‘inspiring’, ‘an eye opener’ and ‘a great opportunity to work on the business, not in it’. We are delighted that the workshop is having such a positive impact.
Ken Wright, Head of Broker Development ACII
AXA Insurance (Commercial)
Peak understands the communications opportunities and challenges associated with not for profit, membership based organisations. They make available budget work to maximum effect by building targeted campaigns which deliver measureable results. The ABI has benefited from expert strategic advice and high energy tactical delivery of communications programmes. We wanted to differentiate ourselves from other member organisations in the sector, build our profile and attract members. Peak gave us a loud, clear and credible voice, representative of professional investigators, set against the highly dynamic and challenging backdrop of the Leveson Inquiry – I highly recommend them
Tony Imossi, President - Association of British Investigators
Association of British Investigators
Hill Dickinson Fraud Unit wanted to raise its profile in the insurance market and build wider awareness of its expertise and services. Peak came highly recommended and now we know why. The teams’ industry knowledge and influential network of contacts within the media and industry stakeholders is second to none. They work with speed and focus, steering a strategic communications campaign which is delivering tangible results against stated objectives. We are delighted with the partnership.
Peter Oakes, Head of Fraud
We have been ecstatic with the share of voice Peak has generated for GlobalOptions as a new entrant in the UK market. The team’s understanding of the insurance market place and network of influential contacts is powerful and invaluable.
Bobby Gracey, Executive Vice President – International
As part of helping us really understand how our customers see our business, we worked with Annie & her team at Peak Marketing to carry out a detailed & targeted programme of customer research. With their in depth knowledge of our industry, Peak Marketing really challenged our thinking around the questions we asked, the way we segmented our customers, the information we needed to know both now & in the future about our customers’ needs & challenges, & how we got under the surface of how customers saw each part of our proposition, good or bad. By taking the time to really understand what we wanted to achieve with this research, our aims as a business, & our customer proposition, & then pushing our thinking on what we wanted to achieve out of the programme, we ended up with a high quality piece of research that gave us an invaluable insight into: Where we were now, Where we needed to change, What our customers real priorities were. The challenges they faced now & in the future that we could turn into real opportunities Within 4 months, we have already turned this knowledge into business opportunity, commercial advantage, & a better customer experience, so the investment has been invaluable, & it's been enjoyable working with like minded people along the way. I would have no hesitation in recommending Peak Marketing to any business".
Derek Findlayson, Commercial Director
Thought provoking strategic guidance and fast, smart, tactical delivery – Peak achieves outstanding results. The team is highly responsive and easy to work with and their insurance industry knowledge and communications expertise is self evident. I highly recommend them.
Dr. Jim Lygate – Chairman & Principal Investigator
We have been staggered by the share of voice and positive exposure Peak rapidly generated for Merlin in the market, which has been markedly referred to by our clients and prospects. The results being achieved, with no change in budget allocation, are exceptional compared to our previous experiences. Their swift grasp of our business, combined with very apparent market knowledge, communications expertise and industry contacts, builds profile and credibility for our brand with real momentum and directly supports our sales efforts.
Alex Kilpatrick, Client Development Director
IFIG is getting exceptional value from its relationship with Peak which is delivering additional benefits to our membership. We are now communicating regularly with members via a professional electronic newsletter. As an industry body we are gaining profile and credibility by commenting where relevant in the media and representing the counter fraud practitioner community with a voice at high profile speaker engagements. We have a clear communications strategy and a tactical road map of activities to meet our stated objectives. Peak makes our budget as a non-profit, membership organisation go a long way and deliver real results and return on investment.”
David Phillips – Chairman
Insurance Fraud Investigators Group